According to an update from October 30, 2026, Meta is testing a monthly link limit on organic Facebook posts. Pages included in the test that do not have a Meta One subscription could include links in up to two organic posts or comments per calendar month, and unused links would not roll over to the following month.
The test, according to this information, applies only to certain Facebook Pages, not to personal profiles or groups, and some links would be exempt from the count, such as those in ads and those pointing to Meta apps. Meta One is Meta subscription service for Facebook, Instagram, WhatsApp, and Meta AI, announced on September 15, and its plans would include larger link allowances.
The company has made clear that the basic experience remains free and that businesses can keep running their pages and posting without subscribing. The practical takeaway from the test, then, is to save posts with links for the highest-value content, such as offers, events, or booking pages, while Meta decides whether the limit will be extended or changed.
Source: SOCi (https://www.soci.ai/blog/meta-one-and-facebook-link-limits-what-multi-location-brands-should-know/)
